HP, the global leader in printing, today announced its new A3 multifunction printers (MFPs) in the UAE. The new A3 portfolio transforms today’s copier experience for customers and service professionals by offering advanced security features unmatched in the marketplace, affordable color via HP’s PageWide printing technology, and longer device uptime via HP’s Smart Device Services technology.
“We set out to offer our partners a robust portfolio of A3 MFPs with disruptive technologies and a range of finishing options to meet current and future printing needs,” said Stephane Rogier, Head of Print Business unit, HP Inc. “Today, we’re delivering on that promise, along with our mission to continue reinventing the market. Using the vast knowledge we’ve gained through our large-scale commercial printers, we streamlined our designs, improved print speeds and enabled higher-quality printing for a lower cost.”
Embedded with the most advanced security features available on the market, that are necessary to combat the growing number of threats targeting business MFPs, the new HP A3 printers are the world’s most secure enterprise MFPs available. Considering that modern MFPs now behave more like PCs, and the fact that less than two percent of the world’s hundreds of millions of them are properly secured, improving print security is a top priority for businesses. HP’s enterprise-class MFPs incorporate a comprehensive suite of security features that protect devices, data and documents, creating a layered security approach needed to combat advanced attacks.
HP’s portfolio of A3 MFPs – including three PageWide platforms and thirteen LaserJet platforms – benefit from the new, cloud-based proprietary service optimization platform, HP Smart Device Services (SDS). SDS delivers maximum device uptime by integrating advanced diagnostics, device specific troubleshooting and remote remediation capabilities into the industry leading MPS tool sets resellers use today.