AppCentrix expands into the Middle East

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South Africa-based managed ICT services provider, AppCentrix, has expanded into the Middle East and signed a distribution agreement with ExtraHop, a provider of real-time IT analytics for network performance management and security. The company intends to capitalize on the region’s growing need for robust and competitively priced cyber security solutions by introducing its subscription-based managed services model that also drives strategic decision making by delivering data analysis for management insight.

Omar Sati, Executive Board Member at AppCentrix International said, “ExtraHop gives unprecedented real-time visibility, and we’re proud to highlight it as the leading product in our portfolio. Any enterprise, government agency, financial institution, service provider and Oil & Gas organization looking to leverage the power of network, application performance management and security through a consolidated real-time approach, is a potential customer for AppCentrix,” he added.

The company has set forth its three-year plan for the Middle East focused on establishing a regional foothold by first penetrating the leading IT markets of the United Arab Emirates and Saudi Arabia and working with leading local systems integrators and their customers to deliver real-time value through the managed services model. Sati also emphasized his company’s ambitions of partnering with key service providers to leverage the growing popularity of the cloud in the region.

In addition to utilizing ExtraHop’s solutions within its own security operations centre (SOC), AppCentrix will leverage its distributor status to offer all solutions within the vendor’s portfolio to customers across the Middle East, including ExtraHop Reveal(x), the vendor’s latest network security analytics product.

Commenting on his company’s decision to enter into a strategic partnership with AppCentrix for the Middle East, Owen Cole, VP of Sales EMEA at ExtraHop said, “The best partnerships are formed on a solid foundation of trust. ExtraHop has a steadfast partner in AppCentrix, having worked with the core management team for many years, and having our technology serve as a pillar of the managed services they offer to over 6000 sites. Extending this relationship with the distributor partnership builds on these strengths and gives us a strong footing as we together establish our presence in the Middle East market.”

 

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