Infoblox announced that Feras Masoud has been appointed as Infoblox’ new Regional Channel Manager for Middle East and Africa (MEA). He is an IT industry veteran with more than 21 years’ experience under his belt in channel sales, pre-sales, operations, and leadership roles.
Prior joining Infoblox, Masoud was the regional channel manager, Middle East for Ixia. And, he has worked with various leading companies such as Limelight Networks, Polycom, HP and Nortel. At Infoblox, he will be responsible for developing regional channel strategy. channel recruitment, channel enablement and acceleration of sales through channel partners.
Ashraf Sheet, Regional Director, MEA at Infoblox says, “Channel is key to the success of our organization. To drive our regional channel program, we were looking for an executive with leadership skills and a proven track record. We chose Feras not only for his earlier achievements in the region but also for his interpersonal skills, attitude and impressive endorsements from our partners. Feras has the level of energy and skills that Infoblox needs to build-up a sustainable and successful channel across Middle East and Africa.”
Explaining the channel strategy going forward Masoud said, “Our channel strategy is to invest in our channels by providing dedicated enablement sessions from business and technical perspectives. This year there will be more focus on Managed Services Providers (MSPs) as another indirect route to businesses across major countries. We are investing more in our BuildingBlox partner program to make it more attractive to the partners and to simplify the way we work together. From a training and certifications perspective, we have developed a new partner training portal that includes online sales, presales and technical trainings that will help partners in achieving their bookings and accreditation targets and drive more value for our customers.”